Thursday, May 12, 2011

The waning power of pink

On Monday Kat Arney examined the curious recent obsession for ALL things pink for a girl.

Thankfully it seems to be on the wane, judging purely by the latest offerings of clothes in the girls departments of our high street stores – a lot of yellow & green around, as well as other colours. And, although the baby boom continues apace, offering plenty of opportunity for indulgence, many new parents seem happy to settle for just a pair of pink socks or some other discreet indicator that yes, their’s is a little girl.

As Kate Arney found, concentrating on pink alone became ultimately self-defeating. By the time they get to age 8 or so girls tend to turn from even age-appropriate toys because pink = babyish.

Meanwhile boys as young as six know, perfectly well thank you, that pink is only for girls.