Diarrhoea kills so many children world wide – far more than Aids or malaria and it is estimated that 1 million lives could be saved by this one very simple measure.
Marketing men know both how to help change the culture so that everybody accepts this idea & how to ensure that the supply of soap is there to meet the resultant demand. This means, for example, producing soap in smaller bars to meet the incomes & cash flow of people who are much poorer than we spoiled westerners.
All of a sudden I find myself wondering about just what is this magical property of soap? And does William Hesketh Lever deserve all the credit for the reduction in mortality in this country since the end of the C19th? He studied not only the habits of his customers, poor Lancashire housewives, but also American techniques of brand naming, advertising, and sales promotion, to learn how to provide household necessities and minor luxuries at a moderate price. Thus were born Sunlight soap, Lux & Vim.
I also wonder if teaching men to use soap & water carefully & thoroughly to ‘now wash’ could do more, at much less risk to them, to reduce the spread of AIDS than will circumcision.
Links
Now Wash Your Hands Please
Val Curtis
Val Curtis wins Health Communicator of the Year
Global Handwashing Day - Clean hands save lives
Soap and water work best in ridding hands of disease viruses
Now Wash Your Hands Please
Val Curtis
Val Curtis wins Health Communicator of the Year
Global Handwashing Day - Clean hands save lives
Soap and water work best in ridding hands of disease viruses
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