Partly this is due, at least in my local store, to them having finally sorted out the long standing shortage of small trolleys. Elderly ladies no longer have to hang around the checkouts trying to grab one – many of us just stopped bothering even to go in & try
The value ranges & price reductions are undoubtedly helping – although one shudders to think what this might be doing to encourage deflation
And they are definitely keeping less stock on the shelves now – whole stretches of shelving are likely to have their blinds down
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